The Marketing Technology landscape is growing so fast that much of the industry is fragmented, making it difficult for marketers and businesses to adopt new technology because there are no industry standards. In addition, there is an education gap in the martech industry: tools growing faster than the pool of marketers who can successfully use them.
The National Association of Marketing Technology helps to unite the industry under common standards that will ensure more businesses are able to adopt and successfully implement more marketing tools. We also work to bridge the education gap with a comprehensive certification program and rigorous training materials.
Part of running a successful marketing campaign is having access to data, including sensitive data like credit card numbers, purchasing habits, and passwords. With increasingly sophisticated attacks on private information and company data — and with few regulations or industry standards in place — many businesses have lost customer confidence by failing to protect themselves against unwanted data intrusions.
The National Association of Marketing Technology helps the industry work together to create forward-looking standards that can be applied across various tools and businesses. Our goal is to help shape policy and educate individuals, businesses, and vendors on the security practices that will best safeguard sensitive data.
As privacy and compliance are becoming more of a concern for the American public, the marketing technology community must be involved in the process of shaping national and international policies and laws. Marketing Technology vendors, marketers, and businesses all pay a price when they violate customer privacy, and those penalties are likely to increase as more laws are passed around the protection of consumer data.
The National Association of Marketing Technology was created to bring the industry together to create smart policies and provide educational resources about current laws and requirements. Robust training programs will help individual marketers, businesses, and vendors protect the privacy of their consumers. This effort will help to restore trust and protect privacy, while also ensuring marketers have the data they need to create better experiences for their customers.